The Power of Podcasting and Building a Legal Community: Insights from Rob Hanna
Episode 36 of the podcast featured an exciting guest, Rob Hanna, founder of KC Partners and host of the highly ranked Legally Speaking Podcast. Rob shared his journey, the strategies behind his podcast’s success, and his thoughts on the evolving legal landscape.
From Recruitment to Podcasting: The Journey
Rob Hanna’s day job involves connecting lawyers with the right career opportunities through his legal recruitment business, KC Partners. But what sets him apart is his ability to innovate in a competitive market. In 2019, Rob launched the Legally Speaking Podcast, which has grown into a top 1% global podcast, supported by Cleo, the world’s largest cloud-based legal technology company.
Rob explained his motivation for starting the podcast:
“I needed something that could differentiate me from competitors. Podcasting was still relatively new in the legal world, so I saw an opportunity to do something different and disruptive.”
His podcast became a platform to discuss legal careers, share practical advice, and connect with the global legal community.
Consistency and Strategy: Keys to Podcasting Success
Rob attributes the podcast’s success to timing, consistent effort, and a clear focus on adding value.
“You can create an AI-generated podcast in minutes, but what makes a podcast successful is consistently delivering valuable, engaging content,” Rob said.
The Legally Speaking Podcast has featured a diverse range of guests, from Carol Baskin of Tiger King fame to legal tech leaders and presidents of law societies. This variety keeps the content fresh while maintaining a clear focus on legal careers.
Rob’s advice for aspiring podcasters is simple:
“Identify your ‘topic of influence’—that one pain point you want to address—and go all in. Niche is no longer enough; you need to be forensically focused.”
The Human Side of Business
Throughout the conversation, Rob emphasised the importance of human connection in both recruitment and podcasting.
“We’re no longer in a B2B or B2C world—it’s H2H: human to human. The more you connect with people authentically, the more successful you’ll be.”
Rob’s recruitment philosophy is about building lifelong relationships, not just completing transactions.
“I don’t place someone once; I place them for life. It’s about adding value throughout their career journey.”
Leveraging AI and Technology
As a self-proclaimed AI and legal tech enthusiast, Rob sees technology as a tool to amplify human potential rather than replace it.
“AI is a force multiplier. It’s about improving productivity and creating more time to connect with clients and colleagues.”
Rob shared how tools like Cleo’s legal tech ecosystem and platforms like LinkedIn have been instrumental in growing his brand and the podcast.
“LinkedIn is the largest professional networking site in the world. It’s a goldmine for connecting with the right people and building meaningful relationships.”
What’s Next for Legally Speaking Podcast?
Rob’s vision for the podcast is clear:
“We aim to be the number one legal career podcast in the world. It’s not just about rankings; it’s about creating a genuinely valuable resource for the legal industry.”
Future plans include more collaborations, exciting guest interviews, and expanding the podcast’s global reach.
“We’re not just a podcast; we’re building a thriving, collaborative legal community.”
Final Thoughts
Rob Hanna’s journey from legal recruitment to podcasting is a testament to the power of innovation, consistency, and a human-centric approach. His success with the Legally Speaking Podcast offers valuable lessons for anyone looking to make an impact in their field.
To explore Rob’s work and listen to the podcast, visit Legally Speaking Podcast.
Here’s the places you can get in touch with Robert:
🔥 Reach Robert on LinkedIn.
💻 Check out the Legally Speaking Podcast sponsored by Clio.