As I sit down to write this article, I’m not disillusioned to think that I don’t have some sceptics in my audience.
The thought of researching, writing, editing, and making an eBook look fancy is probably not on your top 10 list of priorities (or even 20, if we’re being honest – right?)
Hear me out, though. There’s literally loads of reasons why your legal business should produce an eBook. To make sure this article doesn’t turn into an eBook, however, I’ve kept it to 6.
I’m going to give you plenty of real-life legal business examples of how eBooks can be just glorious when you hit on the right subject(s). Shall we?
1. Shows You’re The Boss
When you take the time to craft an eBook, all about how your business helps its clients, and sprinkle it with happy client case studies (more on this later), you are showing up as THE BOSS.
Clients will read it and assume you’re the authority on this subject – the voice of reason, if you will. You literally level up your credibility in one piece of (okay, long-ish) content and build trust with your audience.
Want an example? Sure:
For employment lawyers, how’s about something along the lines of Navigating Workplace Disputes: A Comprehensive Guide for Employers. This eBook could cover a range of topics from handling employee grievances to conducting fair investigations and complying with employment law regulations.
With this asset, you’d attract new clients facing similar issues who know you’re the lawyers for the job.
2. Saves You Massive Amounts of Time
Let’s say you’re a conveyancing law firm.
You spend a lot of time answering the same client questions. Over and over and over again. This is because you’re often dealing with new homeowners. They don’t know what they’re doing; that’s why they’re coming to you for help.
Off the top of my head, some common questions probably look like these:
- How long do conveyancing searches take?
- What kind of survey do I need?
- How long does conveyancing take for a new build?
- When do I pay the deposit?
- What exactly does “completion” mean?
You get the gist.
Imagine, then, if you had a beautiful eBook, set out in sections, to explain the entire process from start to finish. Questions would lessen, you’d be able to get on with your work with fewer interruptions, and you’d generally have a better day. Boom.
3. Helps Your Online Visibility
Let’s turn to lead generation.
Valuable content will always help encourage the right clients to your website. Google loves to see that your website visitors are getting value from your content. So to reward you, Google will continue sending folks your way. In its most simplistic form, that’s how SEO (Search Engine Optimisation) works.
Next level SEO (don’t worry, I won’t get too technical) involves targeting specific keywords and topics relevant to your legal services. So your eBook attracts organic traffic from search engines. The longer, in-depth nature of eBooks also means visitors are likely to spend more time on your site. This happy side benefit signals to search engines that your content is valuable and engaging. So you get even more online visibility.
And then, as if that wasn’t enough, as your eBook gains traction, other websites and blogs may link back to it! This takes your website’s authority even higher. These backlinks are critical for SEO success, as they signal to search engines that your content is both trustworthy and worth ranking highly.
This delightful ripple effect of improved SEO can lead to more visitors, more leads, and ultimately more clients for your legal business. Can’t say fairer than that.
4. Makes Your Client Relationships Better
By providing an extremely helpful guide in the form of an eBook, you’re clearly telling your clients and prospective clients that you’re committed to helping them. It shows that you’re not just about billing hours, but genuinely invested in their success and well-being.
An eBook can spark conversations and engagement with your clients. They may reach out with questions or seek further advice based on the content you’ve provided. It can also act as a constant support tool – something to refer back to whenever they have questions or need guidance. This reduces their reliance on immediate consultations for every. single. thing.
A proactive content approach leads to loyal client relationships, and you guessed it – repeat business and referrals. What a winner.
5. Gives You Space to Give More
Don’t get me wrong, I love a short article as much as anyone 😉
But there’s a time and a place. The beauty of longer form content like eBooks is that you can go into much more depth about your business’s offerings, why clients should choose you, and really showcase your talents.
By offering detailed explanations and practical advice, you immediately show your team’s ability to handle complex legal matters. What does this do? Well, it makes your business the obvious choice for those seeking reliable legal help. This thorough approach also helps educate your audience, so they become more informed and engaged clients.
6. Somewhere to House Happy Client Reviews
An eBook is not just a resource; it’s also a platform to showcase your success stories.
By adding client testimonials and case studies within your eBook, you can significantly enhance both its impact and credibility. When prospective clients see real-life examples of how your legal services have helped others, it builds trust.
Testimonials act as social proof. Showing that your expertise has been validated by others in similar situations is incredibly powerful.
Pro Tip: Dedicate sections of your eBook to highlight individual client success stories. Include a brief background of the client’s situation, the legal challenges they faced, how you addressed these challenges, and the positive results. Be sure to use direct quotes from your clients to add authenticity.
Let’s Wrap This Up
Investing in an eBook for your legal business offers a plethora of benefits.
From generating more leads through SEO, engaging website visitors when they land on your site, to nurturing them to valuable relationships. It’s a no-brainer, really.
However – I do hear you. I hear you saying, “Becky, I do not have time to even think about creating an eBook, you absolute maniac.” That’s okay, I’m here for it. I can support you with the content for an eBook, work out an SEO strategy for it, the lot. I can even get the design sorted if you don’t have a clever in-house graphics person.
We can get this show on the road faster than you might think.
Drop me an email today and let’s have a chat about the best topic for your eBook.